The faster the response, the faster the negative story goes away. Are you ready to respond? Is your organization? A crisis can hit the bottom line hard: your company’s reputation, and even survival, could be on the line. Putting a solid plan in place – and making sure everybody’s rehearsed it – can mitigate the risk.
- Understand the benefits of good crisis planning
- Make sure you and your organization are prepared when a crisis hits
- Craft or update your crisis communication plan and practice in a ‘live’ crisis simulation
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